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Survey Says: U.S. Builders Rank GROHE Faucets #1 in Quality
The Builder 2012 Brand Use Study, released in late November, found that GROHE is ranked #1 in faucet quality by American home builders. This ranking places GROHE well ahead of leading faucet brands sold in the United States.
For more than 20 years, Builder magazine’s annual Brand Use Study has been one of the most-anticipated residential home building industry resources for trends and information. The study is sponsored by Hanley Wood, LLC, and was conducted in collaboration with Readex Research representing a sample of 84,502 builders, builder/developers and general contractors.
“The Builder findings are gratifying in that they recognize the fundamental essence of our brand,” said Tamara Jurgenson, GROHE Vice President of Marketing. “The quality culture at GROHE goes deep into our heritage. One of the four pillars of our brand DNA, enduring quality is a daily mantra here along with innovative technology, inspiring design and responsible sustainability. We take our quality reputation very seriously.”
The 2012 Brand Use Study results were higher among builders with an average home sales price of more than $500,000 in 2011 and with builders who built more than 25 homes in 2011. Advanced/new product features was the top reason stated by builders of all sizes for considering new building product brands. 26% of the building product brands noted as “Brand Leaders” in this year’s study were new when compared to 2011.
“Strong brands help builders sell homes,” said Jeff Calore, Builder Group Publisher. “Now more than ever, showcasing brand leadership, product innovation and differentiation to homebuilders is essential. With all the innovative design and construction practices we are seeing in today’s market, manufacturers must work harder to secure their brand leadership position or risk opening up opportunities for competitors to increase market share.”
For more than 20 years, Builder magazine’s annual Brand Use Study has been one of the most-anticipated residential home building industry resources for trends and information. The study is sponsored by Hanley Wood, LLC, and was conducted in collaboration with Readex Research representing a sample of 84,502 builders, builder/developers and general contractors.
“The Builder findings are gratifying in that they recognize the fundamental essence of our brand,” said Tamara Jurgenson, GROHE Vice President of Marketing. “The quality culture at GROHE goes deep into our heritage. One of the four pillars of our brand DNA, enduring quality is a daily mantra here along with innovative technology, inspiring design and responsible sustainability. We take our quality reputation very seriously.”
The 2012 Brand Use Study results were higher among builders with an average home sales price of more than $500,000 in 2011 and with builders who built more than 25 homes in 2011. Advanced/new product features was the top reason stated by builders of all sizes for considering new building product brands. 26% of the building product brands noted as “Brand Leaders” in this year’s study were new when compared to 2011.
“Strong brands help builders sell homes,” said Jeff Calore, Builder Group Publisher. “Now more than ever, showcasing brand leadership, product innovation and differentiation to homebuilders is essential. With all the innovative design and construction practices we are seeing in today’s market, manufacturers must work harder to secure their brand leadership position or risk opening up opportunities for competitors to increase market share.”
